10/31/2023 0 Comments Stacey barbie doll![]() ![]() ![]() It was still a blonde doll modeling the white ideal of beauty, and that was becoming increasingly a problem for Mattel. ![]() Kelly Gilblom, an entertainment reporter at Bloomberg News, says part of the problem was that the doll hadn't really evolved since it was first launched in the late 1950s. Sales were in a freefall: between 20, Barbie sales dropped by a third. But just five years ago, Barbie was a brand in crisis. Mattel, the company that owns Barbie, generated nearly 1.5 billion dollars in revenue from the iconic doll.
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